New Google Algorithm Puts Mobile-Friendly Websites First

Sunday, June 7th, 2015

Google announced the launch of a new mobile-focused algorithm recently which means that website rankings in Google’s search engine results will be directly affected by how mobile-friendly Google perceives that website to be.

Companies without a good mobile website will suffer, as searchers on mobile devices will see sites with good mobile experiences ranked higher than those with no mobile or poor mobile sites. This change reinforces Google’s mobile-focus – it previously just labelled search results that had good mobile websites – and is expected to have an impact bigger than the previous two algorithm updates Panda and Penguin, which affected 12% and over 3% of search results respectively.

“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” said Google webmasters.

The change is designed to help users find search results formatted for their device, Google said. The company often makes tweaks to its algorithms and technology powering search, but announces few. That this has been announced suggests Google expects the change to cause a big impact, potentially affecting traffic and revenue for a number of sites that heavily rely on search results.

What to Do Now

Webmaster who signed up to Webmaster Tools may have received an email from Google regarding any mobility usability issues found with their websites. In the message, Webmasters are informed about pages with mobile usability errors which “will not be seen as mobile-friendly by Google Search, and [which] will therefore be displayed and ranked appropriately for smartphone users.”

Google do provide useful links to resources for web designers and developers including:

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