Information For Web Writers, Copyeditors and Proof Readers, New Zealand

FAQ — Sweet Treats

It’s as easy as pie to view the frequently asked questions you’re most interested in, simply click on the topic links below or scroll further down the page. If you have a question that is not outlined here, please feel free to let me know and I’ll publish an answer for you.

Search Engine Optimisation

Topic Links: Search Engines | Google | Search Engine Optimisation | Meta Data | Keywords | Domain Names | Submissions | Directories

Search Engine Marketing

Topic Links: Search Engine Marketing | Google Adwords | Landing Pages | Conversions

Online Marketing

Topic Links: Article Marketing | Social Bookmarking | Banner Advertising | Blog Marketing | YouTube | E-Books | Email Marketing | Spam | Website Marketing | Website Design

Writing and Editing

Topic Links: Proofreading | Web Writing | Web Content

Search Engine Optimisation

Once you know how to boil an egg it’s easy, it just takes a bit of know-how…

Search Engine Marketing

You’re taking on meatier dishes when you start paying for it…

  • What is search engine marketing?
  • What are the most common search engine marketing programmes?
  • How do Google Adwords work?
  • How do I get the best position for my advert on Google?
  • How do I write the best advertising text for Google Adwords?
  • What is a landing page?
  • How can I find out if my Google ads are converting clicks to business?

Online Marketing

Tantalising recipes that may whet your appetite for more web success…

Writing and Editing

Getting the bare bones right and creating a stock of good website material…

“Easy-to-understand explanations to commonly-asked questions about search engine optimisation, search and online marketing, writing and editing supplied by Steph Kendall, optimiser, writer and editor.”